Future Drops Loading - AW25

You lot haven’t seen nothing yet.
This is where we drop hints before the drop. Limited runs, future classics, collabs with Liverpool’s finest - all culture-soaked and designed to rep where you’re from without needing to shout. Think art-led prints, exclusive and fresh gear, with Liverpool in its DNA.

AW25
As the days get shorter and the layers get heavier, this season brings warmth in more ways than one. Students are back, the city lights up with festive buzz, and Liverpool’s streets fill with shoppers, mates on nights out, and families gearing up for Crimbo.

So we’ve brought the cosiness - with heavyweight hoodies, nostalgic sweatshirts, and proper gift-worthy gear. Expect a nod to the students with the University of Smithdown hoodie, our heritage-coded 0151 sweatshirt and tees, the playful Our Kid range (now for little ones and big kids alike), and our first Founder’s Edition drop: Ta-rah Opticians, a conversation-starting design available as a tee, hoodie, and limited-edition print.

🔥 Sign up early - those who know, know