Founder's Note

👋🏾 Hiya

I wasn't born in Liverpool, but I was absolutely bred in Liverpool. I moved here from Nigeria as a scrawny 9 year old with a funny accent to live off Wavertree road, on a street that doesn't even exist anymore (Nuttall Street). I quickly became a Scouser though, I was thoroughly adopted and raised by this city of ours.

From my first school uniform trip down to Laser on London Road, to the desperation to be allowed to go to Pleasure Island with me mates, my first job doing a paper round on the streets off Wavertree Road, playing pool on Thursday nights at the One Four, and drinking too many orange WKDs in the early days of the Krazyhouse, to my first proper job part time at the Maccys in St John’s on the weekends, and dolled up nights out in town, all my firsts happened here.  Going for a wander at Quiggins was always a fun part of going shopping in town (even had a tiny little shirt printing shop in there for a little while with a friend), later playing gigs at Quiggins as well as many of Liverpool’s iconic live music venues with my unsigned band was a highlight and remains some of my funnest memories (The Jac, The Zanzibar, The Magnet, Django’s Riff, even the Cavern Club one time). What I’m trying to say is…Liverpool made me. Liverpool welcomed me at the beginning and has been home since, even when I’m not living in Liverpool, it is still home. 

And that is one of the things I love most about Liverpool. I have since lived in many cities in the UK and abroad, but nothing beats hearing the familiar twang of a Scouser when I'm not in Liverpool and the friendly response I know I'll receive when we identify each other as Scousers, or the feeling of returning home and feeling what it means to be a Scouser. I love that Scousers have a fierce pride for Liverpool, that we're united against anyone else who wants to have a go at Liverpool, our unmistakable humour, our unique dialect and slang, our dedicated commitment to fashion, brands and trends (often before the rest of the country or world catches onto it). It’s  the sense of community and looking out for each other, the fact that Liverpool is a welcoming home to so many born and bred, as well as adopted Scousers, and the fact that Liverpool stands up to bullies of all shapes and sizes.

I wanted to create a brand that celebrates Liverpool today and its nostalgia, a brand that Liverpool locals, expats and our adoptees are proud to wear as a badge.  A brand that when you spot it, you'll recognise a fellow scouser, a brand that feels like community. I wanted a brand that Scousers will be proud to put on. I want to join the tradition and club of creatives building cool stuff we love, in and about Liverpool.